Market Introduction, Phased Rollout or Abandonment? A Real Option Approach

Enrico Pennings, LJO (Onno) Lint

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)125-138
Number of pages14
JournalEuropean Journal of Operational Research
Volume124
DOIs
Publication statusPublished - 2000

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