Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationInnovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies
EditorsM Ding, J Eliashberg, S Stremersch
Place of PublicationNew York
Number of pages768
Publication statusPublished - 2013

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